The Mediterranean (MED) region is one of the world’s leading tourist destinations, which makes tourism a key driver for socio-economic progress & a key income source for many of its countries. Faced by growing competition & a deterioration of the political & security situation in the region, the destination has demonstrated symptoms of a slowdown, which makes the recovery of the sector an economic priority. This downturn may also present an opportunity to transform the tourism model into a sustainable & competitive one, addressing current sectoral challenges as the predominance of mass seaside tourism, dependence on the European market & territorial imbalances.
The MEDUSA project, worked on in collaboration with SEED Jordan and The Royal Society for the Conservation of Nature, as part of a larger study by the ENI CBCMED on the Development and Promotion of Mediterranean Sustainable Adventure Tourism. Providing an insightful analysis of the current position of Jordan within the Adventure Tourism market and the opportunities exist for future development of the sector. Focusing on the following governorates; Irbid, Balqa, Madaba, Kerak, Tafileh and Aqaba.
The MEDUSA project tackles sustainable adventure sectoral challenges via targeted & inter-related capacity building & cross-border interventions to develop & promote Adventure Tourism (AT) in the region. The main results of the project are cross-border routes & itineraries, between Jordan, Lebanon, Tunisia, Puglia and Catalonia, in the form of new and/or improved AT products, revealing lesser-known destinations & attracting tourists throughout the year.